TVPalm promotes sustainable practices within ethnic communities in the region formerly known as Ha Giang Province and its adjacent areas, now part of Tuyên Quang Province, through targeted engagement programs.

By involving community members directly in tours, the company organizes workshops and interactive activities that raise awareness about eco-tourism and cultural preservation, as reflected in its website content and tour descriptions. These initiatives focus on developing practical income-generating skills, such as local guiding and traditional crafts, while encouraging environmental responsibility—particularly the protection of areas like the Tay Con Linh Nature Reserve. Guest reviews on TripAdvisor emphasize the meaningful role of local participants, noting authentic cultural exchanges that contribute to sustainable tourism. In addition, TVPalm’s sponsorship of educational projects strengthens community involvement in conservation efforts, benefiting both residents and the natural environment. Together, these efforts support long-term ecological and economic balance within the region’s new administrative framework (2025).